Showing posts with label Superbowl Commercials. Show all posts
Showing posts with label Superbowl Commercials. Show all posts

Monday, February 2, 2009

Superbowl Commercials, post-game

Well, now, this is interesting.

Before the game, when everyone else was excited about the hype, my expectations for this year's Super Bowl commercials were pretty low.

But then, as the game, and the commercials, progressed, while others began to be underwhelmed, I found that there were some pretty good ones this year.

The Clydesdales I've mentioned already, but I also liked Hulu's commercial. Alec Baldwin as a space alien trying to rot your brain was wonderfully funny and refreshing.

I was surprised that the GI Joe movie actually looked like fun, too. Part of this is because The Doctor, er, Christopher Eccleston, is going to be in the movie (you never forget your first Doctor, they say).

Yes, of course there were some busts. I despise talking baby commercials. They give me the creeps and I don't think they're funny. The GoDaddy commercials were all tease and no substance. And most commercials featuring animals were not very funny.

It also seemed to be that the best commercials, IMHO, were at the start of the game, and the commercials were not quite as good as the game progressed.

But overall, much happier with the 2009 commercials compared with the commercials from last year. Were they all that better? I don't really know. But I do know that the lower I keep my expectations and the less hype I buy into, the more I will enjoy the process.

Sunday, February 1, 2009

First Half Update: Looking good

Superbowl Sunday so far: Not only is the game competitive, the ads have been pretty good so far.

I am particularly partial to the Budweiser Clydesdale Super Bowl Ads. They are so cute and well-done. The big Clydesdale horse has so much personality, it practically jumps off the screen.

Doesn't really make me want to drink but anymore, but it's a great set of commercials which deserves to get some recognition.

Friday, January 30, 2009

Commercial Curmudgeon

Forgive me, but I’m a commercial curmudgeon. I see great commercials like this one for Skoda motors in England, and in my own country, it’s all fart jokes and shock value.

Don’t get me wrong, I love the Superbowl.commercials. And if you're like me, and want to see the commercials, not the game, Mahalo is the best place for Superbowl commercials live coverage. You can find out what is airing when, and see the commercials online mere minutes after they have aired.

But when every company puts out a press release or a teaser to let you, the coveted viewer, know that you can see their product shilled on February 1, you expect more than what is generally given.

I'm fine with knowing what commercials will be aired before they air. It builds buzz, excitement and anticipation. But, frankly, the commercials for the past few years have not been up to par. This is the best that creative marketing minds can come up with? Admittedly, I like that Doritos uses audience participation in creating and choosing the ads, but the ads themselves are hit and miss.

Give me some real creativity, something innovative and exciting, and, oh, I don’t know, risky? Remember those Intel commercials from the 1990's with the dancing astronauts in the psychedelic lame spacesuits? Whether it's a good commercial is debatable, but it sure was memorable. And it was certainly something out of the ordinary.

The big fad this year is purported to be 3-D ads. Dreamworks and Sobe are both going to run ads in 3-D. Seems creative, but it seems more like ploy to get you out to check out the products and locales that offer the 3-D glasses. A bad commercial in 3-D is still a bad commercial.

Even so, If you are interested in getting those 3-D glasses, or making your own, check this out.


I’m watching the commercials at a friend’s house this year, a friend who has TiVo, so we can pause, replay and capture some of the better commercials this year. I just hope they’re worth it. But, I’m an optimist, and I an hopeful that we’ll get more than a few good commercials this year. Besides, any excuse to hang with friends, eat and drink is worth it.

If you'd like to skip Superbowl 43 and don't have Tivo, Mahalo is the place to go. They are super-exhaustive about this sort of thing. Here's a list of the commercials that will air on Superbowl Sunday.

Amy Borkowsky
Angels and Demons Super Bowl Ad
Budweiser Clydesdale Super Bowl Ad
Carreer Builder Super Bowl Ad
Cars.com Super Bowl Ad
Cheetos Super Bowl Ad
Chuck Super Bowl Ad
Denny's Super Bowl Ad
Doritos "Free Doritos" Super Bowl Ad
Doritos New Flavor Pitch Super Bowl Ad
Doritos Power of the Crunch Super Bowl Ad
Doritos Super Bowl Ad
Doritos The Chase Super Bowl Ad
Doritos Too Delicious Super Bowl Ad
Fast and the Furious Super Bowl Ad
Frosted Flakes Super Bowl Ad
GI Joe Super Bowl Ad
Go Daddy Danica Patrick Super Bowl Ad
Go Daddy Super Bowl Ad
H and R Block Super Bowl Ad
Heineken Super Bowl Ad
Heroes Super Bowl Ad
Hyundai Genesis Super Bowl Ad
Hyundai Super Bowl Ad
Jay Leno Super Bowl Ad
Kings Super Bowl Ad
LMAO NBC Super Bowl Ad
Land of the Lost Super Bowl Ad
Medium Super Bowl Ad
Miller One Second Super Bowl Ad
Monsters vs. Aliens Super Bowl Ad
NFL Network Super Bowl Ad
Pedigree Super Bowl Ad
Pepsi Super Bowl Ad
Sobe Lizard Lake Super Bowl Ad
Sobe Super Bowl Ad
Star Trek Super Bowl Ad
Super Bowl Ads 2009
Super Bowl Commercials 2009
Super Bowl Commercials Live Coverage
Teleflora Super Bowl Ad
Transformers Super Bowl Ad